Why Wouldn't You?

The BluRoute service is a living, growing, constantly changing, database of Promotional Offers provided by Advertisers, targeted by BluRoute to "Opted-In" Consumers - in accordance with their registered preferences - via BluRoute's Channel Partner's websites.

BluRoute Customer/Partner Benefits

Consumer/WebSite Visitor

• Access to a wide range of Promotional Offers
• Accessed when required and delivered for the location required
• Free to Use, Provided on an Opt-In Basis
• Easy to use Viewing Tools
• Gain the greatest financial benefit, or
• Support the local community by selecting locally based businesses/trades

Advertisers (Large & Small, Local, Regional & National)

• No up-front costs - Payment by results
• Promotions Targeted by Preference, Geography & Demographics
• Highly flexible and rapid campaign planning feature
• Capture of consumer Demographics for future campaigns

Channel Partners

• Reduced Churn, Increased Unique Visitors
• Enhanced Customer Knowledge
• Closer Relationship with Advertisers
• New Revenue Stream
• Can be used to demonstrate support for the Local Community.

How are the Offers delivered to Consumers?

Consumers access the BluRoute Service via a licensed BluRoute Channel Partner's website. Access to the service is Free of Charge.

• The Channel Partner will have badged the BluRoute service as their own - effectively providing it as an added-value service to visitors to their site.

To access the service, Consumers are required to "Opt-In".

• Their registration details (Preference Information, Location details and Demographic information) are used by BluRoute to match them to Promotional Offers which have been entered onto the system by Advertisers.

Promotional Offers are viewed through the Channel Partner's portal to the white labelled BluRoute site.

• Viewing and searching for Offers can be assisted through the implementation of BluRoute's optional viewing tools.

Please note: This is a web-based service which does not involve the use of e-mail in the communication of offers to registered users.

On identifying an Offer of interest, the Consumer simply prints it to their printer in the form of a voucher for later redemption.

• This triggers a financial transaction between the Advertiser and BluRoute (and ultimately the Channel Partner and any Affiliate Partners).

How are Promotional Offers uploaded onto the System?

Advertisers gain access to the service via BluRoute's Channel Partners and/or BluRoute's Affiliate Partners.

• Once registered (free of charge) Advertisers use the BluRoute Design Canvas to design their Promotional Offers/Vouchers.
  
• The BluRoute Campaign Planner is then used to enter targeting information - i.e. location, gender, age group etc

BluRoute matches the Promotional Offer entered by the Advertiser to those details entered by Consumers (i.e. those details entered either at the time of their registration, or, when they enter specific search terms to find a specific Offer).

Nominal payments are made by the Advertiser to BluRoute based on the number of Consumer Prints of their Promotional Offer.

In return BluRoute supplies the Advertiser with

• A warm prospect who has printed their Promotional Offer, and,
• The demographic information in respect of that Consumer.
  • In accordance with current Data Protection legislation the advertiser may use this information to further communicate Offers of a similar nature to those printed by the Consumer.