“Why wouldn’t you?”

…want to use a service that:

• Lets you promote products and services to pre-registered Consumers who have provided their Preference information, Geographic location and Demographic details,
  
• Provides you with total control of when, where, and to whom your products and services are promoted,
  
• Costs nothing to build and distribute your Promotions to your target audience,
  Only charges you on results achieved,
  
• Restricts charges to a nominal transaction fee, irrespective of the value of goods and services.

BluRoute is a new and innovative marketing tool that enables you to target prospective Consumers with Promotional Offers in such a way that:

When a Consumer selects your product or service, you (via BluRoute) automatically provide them with your Promotional Offer (in the form of a Voucher) redeemable in your store or retail outlet...

... thereby gaining increased "foot-traffic" through your outlet/store. When they visit, you have the perfect opportunity to up-sell and cross-sell to them.

Once the Consumer has printed your Voucher, you are automatically provided with the Consumer’s registered demographics.

This information is provided as a consequence of the Consumer's "Opted-In" status and allows you to further market products and services of a similar nature to those for which the Consumer has printed a Voucher.

Use BluRoute to access the following benefits:

Advertising Cost Control

The BluRoute service can either be used as a tool to augment existing "above and below the line" advertising activities, or, be used as a free standing tool for companies not currently engaged in marketing activity.

In either case the following benefits are accesses:

• No up-front costs involved in registering for or accessing the service,
  
• Free distribution of Promotional Offers to Consumers whose registration information best matches your targeting criteria,
  
• Payments strictly based on results achieved - No Success, No Fee,
  
• Controllable cost exposure. e.g. Costs can be restricted down to a single billable transaction - you are in control of costs at all times,
  
• Costs fixed at an affordable nominal fee per transaction.

Highly Targeted delivery of Promotional Offers

BluRoute acts to match effectively targeted "Opted-In" consumers based on both their registration information, and, your preferred targeting criteria.

Preference Information

• Defined categories of interest

Geographic Location

• Country, County, Town, Post Code, TV Region

Demographic Information

• Age, Gender
  

Other features of the BluRoute Service include:

Highly flexible Campaign Planning Tools

• The Campaign Planning tools let you rapidly amend or replace any Campaign which you feel is not working for you.
  

Easy Payment Systems

• You can choose to make payment by Credit/Debit Card or by Direct Debit. Once selected payments will be automatically debited based on results achieved.

Who should use BluRoute?

Any business - large or small, local or national - that wishes to effectively target Promotional Offers to their target audience.

Example 1: Small Trader

Using BluRoute, small traders no longer need to make significant upfront investments in advertising via Trade Press, National or Free Press, Specialist Journals, Directory Listings or Mail Order Campaign - the results of campaigns run via such media just cannot be guaranteed.

BluRoute allows the small trader to create customer demand with no upfront investment.

If the trader only wants to target a local audience they can set the targeting criteria to exclude a wider audience,

or,

If the trader is a specialist supplier - resident in a rural community - and wishing to target their products and services nationally – Using BluRoute, they can target to as wide an audience as desired.

“Why wouldn’t you?”

Example 2: A Large Company

Larger companies can use BluRoute to augment existing marketing campaigns. As Payment is based on Results there is no downside to using BluRoute.

Supporting national TV advertising campaigns

• BluRoute can target by TV Region

Supporting Regional advertising campaigns

• BluRoute can target region by region.

Augmenting national advertising campaigns (which themselves can be supported via BluRoute) with local campaigns providing access to local Offers:

• Ethnic campaigns based on local demographics,
  
• Stock balancing campaigns based on local store sales patterns,
  
• Reduction or removal of returned stock via local "Manager's Specials",
  

Use BluRoute to conduct rapid test marketing to a specific demographic....or....

… to create localised demand...or...

… to trial a new product or price position etc...

The flexibility of the BluRoute system will surprise you!

In addition, BluRoute provides you with reports on what worked where and what worked best.

“Why wouldn’t you?”

The BluRoute Proposition for Business Partners/ Advertisers

BluRoute provides access to a unique, ground breaking, low cost, results orientated, internet marketing tool to enable your business - whether a local tradesman or an international corporation - to effectively deliver promotional materials (e.g. Discount Vouchers, Coupons, Offers etc) directly to your targeted customer base.

Using BluRoute you can effectively:

• Target Consumer groups with a known predisposition to purchase products and services similar to those you have on offer.
  
  • e.g. BluRoute will assist in targeting Consumers with specific demographic profiles.
    
• Target wider communities of Consumers who have “Opted-In” to receiving Promotional Offers such as yours.
  
  • e.g. Groupings of Consumers to test market or promote a new product or service

BluRoute: The Commercial Model

BluRoute’s service is based on –

• “Opted-In” Consumers agreeing to “trade” specific demographic information in return for receiving exciting and cost saving Promotional Offers from businesses such as yours.
  
  • This demographic information is entered into the BluRoute System by the Consumer at the time of their registration on the service.
    
• Businesses, such as yours, agree to purchase this demographic information (via BluRoute) in return for providing the Consumer with access to a specific Promotional Offers (once again - via BluRoute).
  
  • Such “trades” are triggered when the Consumer identifies, through a BluRoute enabled screen on their PC, an Offer which is of interest to them.
    
  • Having identified an Offer of interest the Consumer indicates willingness to “trade” their demographic information by requesting the downloading of full details of the Offer to their PC (also referred to as Printing).
    
  • The “trade” of information is completed automatically by the BluRoute service based upon demographic information provided by the Consumer at registration and their “Opt-In” to the BluRoute System.
    
• In return for enabling this “trade” of information to you, BluRoute debit your BluRoute account with a predetermined fee based on a pre-agreed rate card.
  
  • This is the only charge to you for each successful “trade” of information.
    
• In purchasing the demographic information of the Consumer you gain a potential customer who has taken the trouble to find and print your Offer and who therefore has a higher likelihood of completing a purchase when visiting your store/outlet.
  
• Given that the Promotional Offer from you is likely to require a visit to your store in order to redeem the value of the Offer, you have not only purchased the details of a potential future customer but you have also invited that Consumer to your branch, outlet or store where you can present them with a wider range of products and services.
  
• At the end of each month, BluRoute provides you with access to any relevant invoice and your payment is deducted automatically from the credit/debit card submitted by you at registration - or - via the Direct Debit established by you at the time of registration.
  

Please note that the BluRoute service is provided on an “Opt-In” basis only and conforms to prevailing Data Protection legislation. The Consumer may “Opt-Out” at any stage in the process.

Should such an “Opt-Out” be received prior to the “trade” of information then BluRoute will embargo the “trade” and no information will be passed to you in respect of that Consumer.

Should BluRoute receive “Opt-out” instructions from the Consumer after the “trade” of information then BluRoute will advise you accordingly and, in complying with the relevant Data Protection Legislation, you will be required to remove details of that Consumer from your database and immediately cease any pro-active marketing activity in respect of such “Opted-Out” Consumer.

Access to the BluRoute System is Free* to you - the Advertiser - You only pay based on each successful trade with a consumer (i.e. when a consumer prints a specific offer) - the fee for a specific trade is based on a Rate Card system of payment.

*Based on the use of the standard BluRoute System and Templates.

BluRoute accesses prospective Consumers by working with Channel Partners who provide a range of web-based services to their customer base … their customer base becoming your targeted consumer group.

i.e. BluRoute forms channel partnerships with Corporate bodies (or Institutions, Charitable bodies etc) who provide web based services to their customers and/or prospective customers.

The BluRoute Service is provided to the Channel Partner on a “white label” basis and can be customised to match the “look & feel” of the Channel Partner’s website.